The glossily shot video is a deliberate and even witty tribute to Beyoncé’s husband, the rapper Jay-Z. It opens with a shot of a stately country pile, and the singer looking beautiful at breakfast while a servant picks up her dropped napkin. The images that then unfold are a representation of her fantasy.
In elaborate costumes, she runs her hands up her body, wiggles her bare bottom, wraps herself around a pole and – artistically silhouetted – makes love to a chair. The imagery is that of the strip club dressed up as a Busby Berkeley musical. In the context of the music industry, the undertaking is a deliberate response to the sexually explicit videos being made by singers such as Miley Cyrus and Rihanna – whose own Pour It Up, for example, contains even more simulated erotic activity by a singer with very few clothes on.
The album on which Partition appears makes a similarly brave attempt to speak for women, to deal with themes of insecurity and depression, of motherhood and change.
Throughout the video this is not seen as her whole body language is suggesting she is seductive and promiscuous. She flirts and portrays herself in a way men would find satisfying.
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