Audience feedback is really important in order to find out what the audience liked and disliked and their expectations are based upon the media product to show to them. They say that it is a type of interaction associated with the use of audience response systems, to create interactivity between a presenter and their audience. There are many benefits of audience responses such as: • Increase knowledge retention • Improve attentiveness • Track individual response • Confirm audience understanding of key points immediately • Gather data for reporting and analysis.
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